NESS
Rebranding a fashion boutique
ServicesBrand Strategy
Branding
Social Media Templates
About the projectNESS is a multibrand fashion boutique, located in Mechelen and Zele (BE), that puts your happiness first.
How? They offer an easygoing and uplifting haven, both online and in-store, in which you can shop the latest trends.
The challenge? To revisit their brand strategy and redesign a brand that is flexible for both ladies and men stores.
Brand StrategyWe started with assessing the current status and a thorough research of their values, followed by a customer journey mapping and translating the outcomes to a brand proposal. By doing so, a well-researched and defined audience could be established who resonate with the key values NESS stands for. This offers a powerful foundation to go ahead and discover new opportunities.
Among others, following questions stood central in this process:
How might we create a look & feel that resonates with a broad target audience?
How might we display expertise (e.g. personal styling) through digital media?
How might we link a service and/or product (e.g. the Styliness box, a service provided by NESS where they send over a few tailored, curated outfits to your home) to the NESS’ identity?
Brand conceptIn the branding proposal, we presented visual interpretations of the brand, often referred to as mock-ups. It gave the client an opportunity to see a curated collection of concepts that will allow them to imagine the overall look and feel for NESS’ rebranding.
Brand identityNESS stands for:
fashion & happiness
feeling good in your own skin
unburden a family, so that they can enjoy each others’ free time
men and more
ladies and leisure
After an iterative process, we landed on a Brand Identity that fits just right.
We established a Brand Guidelines document, by which we made sure that NESS has clear directions for upholding a consistent brand experience across various platforms.
Content DesignTemplates enable a brand to deliver consistently designed messages across multiple channels. For NESS, this included:
Feed and stories templates for Instagram & Facebook
Instagram highlight icons
Mail templates in Mailchimp
